New tourism website to showcase city

Published on 29 May 2023

man and woman leaning against a car looking at desert sky text on image says its out there broken hill and it is written above the website url visitbrokenhillcom

Council has launched new tourism website to complement the highly successful "It's Out There" and "Feel New" strategic marketing campaign.

The website was demonstrated for a group of around 50 local business people at the Civic Centre in April, and is now fully live.

It will serve as visitors' first point of call online when considering a visit to Broken Hill, and will provide information around accommodation, eateries, pubs and clubs, local attractions, and much more.

Council's General Manager, Jay Nankivell, said the site received a very positive response from business people in attendance in April, and will provide a strong digital presence to promote Broken Hill’s many tourism experiences.

"The website is designed to increase user engagement, with a user-friendly interface allowing visitors and potential visitors to plan, share, and connect with the Broken Hill region," he said.

"It will play a big part in Council’s ongoing efforts to promote Broken Hill as a unique tourism destination to increase visitation and build our visitor economy."

Importantly, the new website will allow local businesses to list their details online for free and showcase their services to prospective tourists.

"We want businesses and tourism operators to play a part in the website's content and foster a culture of ownership and pride in the promotion of Broken Hill as a destination,” said Mr Nankivell.

"Tourism is everyone's business, and we'd like to see as many people as possible list their services on the website to showcase everything we have on offer in our region."

The new website can be found at visitbrokenhill.com and businesses wishing to be included on the website, can do so as outlined below:

Accommodation businesses and services should list their business on the Australian Tourism Data Warehouse and their details will be added to the site automatically.

ATDW Listing - Step-By-Step Guide.pdf(PDF, 191KB)

All other businesses and services can use Council's online directory to create and manage listings and events.

My-City Listing - Step-By-Step Guide.pdf(PDF, 92KB)

Anyone requiring help listing their business should contact Council's Economic Development Trainee, Bailey Treloar, at Bailey.Treloar@brokenhill.nsw.gov.au or by phoning 0499 522 355.